Duri News - A peculiar lunch-box sized device called Instaprint popped up at insider events from the Grammy Awards to South by Southwest last year — spitting out Instagram photos into the physical world. Now its creators are working on bringing the box to the masses.
“Holding a physical photo in your hand is something that’s been lost over the last years,” explains Michael Lipton, the co-founder of Breakfast, the four-person agency that created Instaprint. “Nobody probably wants a shoebox of 1,000 of these things, but if they’re at party and can walk away with one, then it’s a nice keepsake.”
Breakfast calls itself a “physical-digital interactive agency.” You may be familiar with some of its projects: It built the blimp for Conan O’brien that automatically checked into Foursquare venues as it floated over them and a tweeting bike for Livestrong. As a side project, Instaprint fit with Breakfast’s agenda perfectly.
The wall-hanging box prints Instagram photos from events as they’re posted. It finds photos using the event’s hashtag, includes likes and comments when it prints, and uploads the collection to a website for browsing later.
It has a similar effect to handing out disposable cameras at a wedding — everyone takes photos, but they get pooled in one place. Meanwhile, guests walk away with a physical artifact.
Sound like something you’d like to have at your next party? Probably not yet. Breakfast only made about a dozen prototypes, and they’re not exactly self-serve. Renting a device, complete with staff member to keep it running, starts at $5,000 — a lot of money to drop on a novelty photo printer if you’re not on a corporate marketing budget.
Breakfast hopes that, with some tinkering, it can bring the price tag on Instaprint down to about $399. But it needs $500,000 to turn its prototype into an DIY kit, a process that involves updating and redesigning 100 parts. It’s taking a stab at collecting funds — and gauging interest — on Kickstarter. So far, it’s raised about $40,000.
If the funding comes through, the company plans to be shipping Instaprints by late summer. Each device will be powered by a mini Linux computer, easy to set up through wireless internet and will be inkless (the color comes from the photo paper).
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“Holding a physical photo in your hand is something that’s been lost over the last years,” explains Michael Lipton, the co-founder of Breakfast, the four-person agency that created Instaprint. “Nobody probably wants a shoebox of 1,000 of these things, but if they’re at party and can walk away with one, then it’s a nice keepsake.”
Breakfast calls itself a “physical-digital interactive agency.” You may be familiar with some of its projects: It built the blimp for Conan O’brien that automatically checked into Foursquare venues as it floated over them and a tweeting bike for Livestrong. As a side project, Instaprint fit with Breakfast’s agenda perfectly.
The wall-hanging box prints Instagram photos from events as they’re posted. It finds photos using the event’s hashtag, includes likes and comments when it prints, and uploads the collection to a website for browsing later.
It has a similar effect to handing out disposable cameras at a wedding — everyone takes photos, but they get pooled in one place. Meanwhile, guests walk away with a physical artifact.
Sound like something you’d like to have at your next party? Probably not yet. Breakfast only made about a dozen prototypes, and they’re not exactly self-serve. Renting a device, complete with staff member to keep it running, starts at $5,000 — a lot of money to drop on a novelty photo printer if you’re not on a corporate marketing budget.
Breakfast hopes that, with some tinkering, it can bring the price tag on Instaprint down to about $399. But it needs $500,000 to turn its prototype into an DIY kit, a process that involves updating and redesigning 100 parts. It’s taking a stab at collecting funds — and gauging interest — on Kickstarter. So far, it’s raised about $40,000.
If the funding comes through, the company plans to be shipping Instaprints by late summer. Each device will be powered by a mini Linux computer, easy to set up through wireless internet and will be inkless (the color comes from the photo paper).
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