How to Take Your PR Pitches to the Next Level

Duri News - Often the most visible element of public relations, media relations is a tried-and-true tactic that can influence opinion, change behaviors, and generate new leads and sales. PR people have always built relationships with relevant journalists to pitch stories about clients. And as bloggers’ popularity increased, PR specialists began adding bloggers to their media lists in an attempt to secure product reviews, guest posts and other forms of editorial coverage. Industry insiders like to debate the merits of influence, but the truth is that virtually anyone has the opportunity to shape perceptions by creating and sharing content online. In fact, the New York Times recently quoted a tweet, helping someone with seven followers gain a much larger audience.

If you work in PR, here are some innovative ways to improve your pitches and hopefully, help you nab some buzz. Of course, the best way to generate buzz is to pair an excellent, tailored pitch with a stellar product.

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